Aashwinshanker

How to launch a bulletproof campaign in 9 steps?

What is a campaign?

A campaign is an organized course of action to achieve a goal.

The 9 bulletproof steps to launch a bulletproof campaign are :-

• Research – Do a thorough research before launching your campaign. Identify the problem. Identify the cause of the problem. What is the best possible solution to the problem? Research will also let you know the pros and cons of your upcoming campaign.

• Set the goals/objectives – Be SMART in setting your goals. By smart I don’t mean look wise. S.M.A.R.T. as in “Specific, Measurable, Attainable, Relevant, and Time-Specific”.

• Desegregation of target audience – How can you bring your target audience together? What will lead to consensus among your target audience? Try conducting a poll or a survey.

• Launching a PR programme – Based on your research and target audience according launch a PR program. Your PR team will help you take the right decision at every step of your campaign. A PR program will also help you in reaching your target audience with a professional approach.

• Media strategy – This is one of the most important step of any campaign. Choose wisely as to where you want to launch your campaign. In print, electronic or web media. This step like the PR program can make or break your campaign.

• Budgeting – Choose the budget of your campaign depending on how long do you want your campaign to run. Budgeting is the backbone of any campaign. You can get a lot more in a lot less if you spend wisely!

• Communication & Implementation – Have a good relationship with your colleagues, friends, the PR team and everyone who is trying to make your campaign successful. Dissent among the group can lead to a failed campaign. So be a good boss!

• Evaluation – Evaluate the responses and engagement every day, week or month. Know where your campaign is making an impact and where you are falling short. Brainstorm ideas to overcome your shortcomings.

• Feedback – Feedback will tell you whether your effort has borne its fruit or not. Feedback will help you make the acute changes in your style of campaign. Feedback will also let you know whether your campaign has made the impact which you wanted or not.

So when are you planning to start to your campaign? Why not right now? Use this 9 bulletproof steps to create a bulletproof campaign and go make a change in this world!

23 comments

  3. Hey Aashwin, very good n clear PPT, last but not the least asking for feedback is the must do to check on the results of any efforts tgat we put in. The trend has changed from just having a goal to S.M.A.R.T goals.

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